Customer Relationship Management in Luxury Hair Salon Essay

Customer Relationship Management in Luxury Hair Salon - Essay Example Thus, Nevin submits marketing a bit broader than the CRM, though he does not negate the significance of customer relationship management. Customer relationship management has been the matter of special attention for the organizations, marketers, investors, and retailers. Feinberg et al. have conducted their research with a special concentration on CRM in electronic retails under the title â€Å"The State of Electronic Customer Relationship Management in Retailing† and concluded that it is customers which serve as the pivotal point around which all the activities and schemes of the business environment revolve. â€Å"A business and marketing strategy†, they submit, â€Å"aims to integrate its technology, productivity, and all business activities around the customers of the organization.† (2002: p 473) Hence, they viewed customers and their satisfaction as the asset of the companies, without the help of which no strategic policies could be adopted or implemented. Parvartiyar & Sheth have strived to find out the relationship of marketing with the customer relationship management. â€Å"CRM†, according to them, â€Å"represents an enterprise approach to developing full knowledge about customer behavior and preferences and to developing programmes and strategies that encourage the customers to continuously enhance their business relationship with the company.† (2001: p 2-3) The writers are of the view that customer relationship management is highly supportive in completely understanding the growing needs and requirements of the customers, which is the most important issue for the growth and development of the organization. Hill, in his article, vehemently emphasizes upon the capturing of profitable customers for the enhancement of marketing and sales. â€Å"The most important thing in sales and marketing†, he views, â€Å"is  to attract and retain your most profitable business customers. In order to accomplish this feat, you must devise and implement a customer strategy that builds, fosters, nurtures and extends relationships with your customers. Your company profits only when the earnings from retained customers exceed the costs to acquire and to service customers over time.† (Retrieved from Helium.com)

No Child Left Behind Policy Making Process in Florida Research Paper

No Child Left Behind Policy Making Process in Florida - Research Paper Example Other analysts pose the question of whether it is justifiable to punish the schools that do not conform to the standards of the policy, and if the policy has contributed positively towards minimizing the gaps between the rich and poor in terms of accessing proper education. However, the policy has also been implemented in Florida State following the procedure of setting the agenda, decision making, implementation and evaluation of the policy. This is line to Shafritz, Russell & Borrick’s (2011) argument that indicates for all policies to be formulated, it is compulsory that the concerned stakeholders adhere to the process of policy making. Agenda setting The main agenda behind creation of the ‘No Child Left Behind’ policy in Florida was to come up with standards that would allow creation of a curriculum that would direct learners towards having a system that would make them useful even after their education, in terms of joining institutions of higher learning or w hile selecting their careers. Shafritz, Russell & Borrick’s (2011) indicate that setting the agenda cannot be alienated from creation and implementation of policies in the educational sector. The concerned stakeholders were concerned with ensuring that all American children are directed towards proficiency in terms of education, as well as attaining the basics of education that would be useful in the future careers. Decision making In the policy making process, decision making entails coming up with the most appropriate solution towards making the right decision from the proposed recommendations by the concerned parties. In the case of the ‘No Child Left Behind’ policy in Florida, various debates came up both for the policy and against the policy. Some analysts and researchers argued that the conditions in the policy would simply regarded as a fallacy, while on the other hand, another group of individuals in the policy making process argued that the policy would be a success if only the terms and conditions would be adhered. In the long run, the group of stakeholders came to a conclusion that the basics of the policy would be beneficial to the American children, and undertook a move to implement the same. Implementation process In an attempt to put the policy in practice, there was need for government intervention in the entire process. On February 2012, Obama’s ruling came up with a decree that declared that all states inclusive of Florida were to embrace all the aspects of improvement of education by raising the standards of education being offered in schools as well as increase the effectiveness of teachers in the entire educational system. In this case, it is warranted to argue that implementation process is inevitable in the policy making process. In the state of Florida, it was required that all the educationists undertake moves of ensuring that student achievement is on the forefront, though it would be extremely difficult to ensure that complete proficiency in the learners. Additionally, it was required that the school systems in Florida embrace accountable systems of performance in schools so as to differentiate between high performers and low performers. In the case of